ALCANA
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New Summer

Collection

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THE LANGUAGE OF AJRAKH

COLLECTION NO. 3

A collection of delicate handloom cottons, earthy natural dye, traditional block prints and elegant silhouettes, collection no.3 is inspired by the ancient art of Ajrakh, a block printing technique unique to the Khatri artisan community located in the Thar Desert of North West India.

Ajrakh cloth carries many meanings. The popular story amongst local artisans is that Ajrakh means “keep it today.” It also has ties to azrakh, the Arabic word for indigo. Ajrakh patterns use complex geometric shapes and motifs, which draw reference to the Islamic architecture’s intricate jali windows and trefoil arches. These motifs can be traced back to the ancient Indus valley civilization.

 

 

SS19

Now AVAILABLE IN STORE

 
 
 
 
 
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plant based 

MADE BY HAND

PHILOSOPHY

Alcana is a hand crafted, plant based lifestyle brand made in Australia for the globally conscious.

We are working to sustain and preserve cultures by incorporating their traditional textiles into our clothing collections.

By celebrating the true artistry of plant based clothing and textiles we also celebrate slow fashion and slow living, allowing our customers to share this connection by wearing the story.

 
 
 

TAKING TIME

AW18

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